Privacy Policy

1. Introduction

PRAXXY ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website praxxy.com and use our services.

This policy applies to all users of our website and services, regardless of location. We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for European users and the California Consumer Privacy Act (CCPA) for California residents.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact forms on our website
• Subscribe to our newsletter or communications
• Request information about our services
• Communicate with us via email or phone

This may include:

• Name (first and last)
• Email address
• Phone number
• Company name
• Job title or role
• Message or inquiry details

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs
• Pages viewed and time spent on pages
• Device information (type, screen size)

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze website traffic, and deliver personalized content and advertising. You can control cookie preferences through your browser settings. For more information, see our Cookie Policy section below.

2.4 Analytics and Advertising Data

We use third-party analytics and advertising services to understand how users interact with our website and to deliver relevant advertising. These services may collect:

• Website usage patterns and behavior
• Campaign interaction data
• Conversion and engagement metrics
• Demographic and interest data
• Device and browser information

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To respond to your inquiries, provide requested information, and deliver our services
• Communication: To send you updates, newsletters, and marketing communications (with your consent where required)
• Website Improvement: To analyze usage patterns and improve our website functionality and user experience
• Security: To protect against fraud, unauthorized access, and other security risks
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To maintain records, perform analytics, and conduct internal business operations

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your personal data based on the following legal grounds:

• Consent: You have given explicit consent for us to process your data for specific purposes (e.g., marketing communications)
• Contract Performance: Processing is necessary to fulfill our contractual obligations to you
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our services, security)
• Legal Obligation: Processing is required to comply with legal requirements

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

5.1 Service Providers

We work with trusted third-party service providers who assist us in operating our website and delivering our services, including:

• Salesforce (CRM, Data 360, Marketing Cloud): Customer relationship management, lead processing, data unification, and marketing automation
• Google reCAPTCHA Enterprise: Spam and bot protection for our contact forms
• Google Analytics: Website analytics and performance tracking
• Google Ads: Online advertising and conversion tracking
• Cloudflare: Website hosting, content delivery, and security services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal processes, such as:

• Court orders or subpoenas
• Government or regulatory requests
• Protection of our legal rights or safety
• Investigation of fraud or security issues

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership.

6. Google reCAPTCHA Enterprise

This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

We use Google reCAPTCHA Enterprise to protect our contact forms from spam and abuse. reCAPTCHA collects hardware and software information, such as device and application data, and sends this data to Google for analysis. This information is used to determine whether you are a human or a bot and to provide fraud and abuse protection.

Your use of reCAPTCHA Enterprise is subject to Google's Privacy Policy and Terms of Service. For more information about Google's privacy practices, please visit https://policies.google.com/privacy.

7. Third-Party Services

7.1 Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics uses cookies and similar technologies to collect information about how visitors use our website, including:

• Pages visited and time spent on each page
• Traffic sources and referral information
• Geographic location (country/city level)
• Browser, device, and operating system information
• User interactions and behavior flows

Google Analytics processes this information on our behalf to generate reports about website activity. Google may also use this data in accordance with their own privacy policies.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For more information about Google Analytics' privacy practices, visit Google's Privacy & Terms site.

7.2 Google Ads

We use Google Ads to deliver relevant advertising and measure campaign effectiveness. Google Ads may collect information about your visits to our website and other websites to provide targeted advertising. This includes:

• Ad clicks and impressions
• Conversion tracking (form submissions, page visits)
• Remarketing data for personalized ads
• Audience demographics and interests

You can opt out of personalized advertising by visiting Google's Ads Settings or by visiting www.aboutads.info. You can also opt out of Google's use of cookies by visiting the Google Advertising Opt-out Page.

For more information about how Google uses data when you use our website, please visit How Google uses data when you use our partners' sites or apps.

7.3 Salesforce Services

We use various Salesforce products to manage customer relationships, unify data, and deliver personalized marketing communications:

Salesforce CRM (Sales Cloud & Service Cloud)

When you submit a contact form or inquiry, your information is stored in Salesforce CRM to manage our relationship with you, track communications, and provide customer support. This includes your contact details, company information, and any messages or requests you submit.

Salesforce Data 360 (formerly Data Cloud)

We may use Salesforce Data 360 to unify and analyze customer data across multiple sources, creating a comprehensive view of customer interactions. This helps us:

• Provide more personalized service and recommendations
• Understand customer preferences and behavior patterns
• Improve our products and services based on aggregated insights
• Deliver relevant content and communications

Salesforce Marketing Cloud

If you subscribe to our marketing communications, we use Salesforce Marketing Cloud to send emails, newsletters, and personalized marketing content. Marketing Cloud tracks:

• Email opens and click-through rates
• Engagement with marketing content
• Subscription preferences and communication history
• Journey and campaign interactions

You can unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

All Salesforce services process your data in accordance with Salesforce's privacy policies and contractual obligations. Salesforce is certified under various privacy frameworks including GDPR, Privacy Shield successor frameworks, and maintains SOC 2 Type II compliance. For more information about Salesforce's privacy practices, visit Salesforce Privacy Statement.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary based on:

• The nature of the information
• The purpose for which it was collected
• Legal, regulatory, or business requirements
• Your consent withdrawal or opt-out requests

When information is no longer needed, we will securely delete or anonymize it.

9. Your Privacy Rights

9.1 Rights Under GDPR (EEA Users)

If you are located in the European Economic Area, you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data
• Right to Restriction: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)
• Right to Lodge a Complaint: File a complaint with your local data protection authority

9.2 Rights Under CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we collect
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights

9.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

10. International Data Transfers

PRAXXY operates in the United States and Luxembourg. If you are located outside of these countries, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

For EEA users, we ensure that appropriate safeguards are in place to protect your data during international transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by the European Commission
• Other legally recognized transfer mechanisms

11. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure with Cloudflare
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

If you believe we have collected information from a child, please contact us immediately at [email protected].

13. Cookie Policy

Our website uses cookies and similar technologies to enhance your browsing experience and analyze website traffic.

13.1 Types of Cookies We Use

• Strictly Necessary Cookies: Required for website functionality and security
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings

13.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies
• Clear all cookies when you close your browser

Note: Blocking or deleting cookies may impact website functionality.

14. Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date at the top of this policy
• Sending an email notification (if you have provided your email address)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

17. Data Protection Officer

For inquiries specific to data protection and GDPR compliance, you may contact our Data Protection Officer at [email protected].